Key Rating Drivers & Detailed Description
Strengths
Superior market position coupled with a sizeable export presence
The group -- through its manufacturing plants in Hisar, Haryana (JSHL plant with capacity of 0.8 MTPA) and Jajpur, Odisha, (JSL plant with 1.1 MTPA) -- is the largest manufacturer of SS flat products in India. Capabilities to manufacture a wide variety of grades across all series of SS (mainly 200, 300 and 400 series – classified based on exact content of nickel and other alloys) -- helped the group cater to a diversified end-user base, comprising automobile-railway-transportation (ART), architecture-building-construction (ABC), process industries (food and pharmaceuticals), consumer goods (durables, kitchenware), and healthcare (equipment). The two plants have well-defined, target geographies (the Hisar plant focusses on the Northern and Western markets, while Jajpur plant focusses on South and Eastern markets) and product segments (the Hisar plant focusses on valued-added products [VAP] such as a SS blades used in razors and coin blanks for national and foreign mints, while the Jajpur plant is more focused on mass products).
The fresh capex announced by the company includes increasing its SS melt capacity to 2.1 MTPA in the Jajpur plant, which will further consolidate the group’s market position. It is also adding downstream capacities in both plants along with capex towards cost-efficiency measures.
Both the plants together export nearly 15% of overall production in fiscal 2021. Its major export markets include Europe, South East Asia and Middle East.
Improvement in operating efficiencies
While profitability is largely dependent on price of inputs (mainly nickel and chrome ore) and the product mix (200, 300, 400 series), the group has taken several measures that improved its operating performance. The JSL plant has installed a railway siding to transport raw material and finished goods, leading to savings on logistics costs and substituted high-cost propane with cheaper coke oven gas. Furthermore, the JSL plant is in Odisha, which has 93% of India’s chromite ore reserves (apart from nickel, chrome is key input in making SS) and is supported by a captive power plant of 264 megawatt (MW) that covers bulk of its electricity requirement. These initiatives coupled with stable demand indicators significantly improved capacity utilisation, with production rising to 0.82 million tonne in fiscal 2021 from 0.45 million tonne in fiscal 2015. In the JSHL plant, greater focus on the VAP segment has ensured healthy average utilisation levels of around 80% over fiscals 2015 to 2021. The group also has the flexibility to shift production to SS series with lower nickel content (such as 400 and 200 series) depending on market conditions, which adds to sustainability of operations. These improvements helped in maintaining EBITDA /tonne at Rs 13,500-15,500 during fiscals 2019 and 2020, even though it faced higher competition from imports. Further, higher realisations and inventory gains, coupled with operating efficiencies resulted in EBITDA/tonne of about Rs 19,000 in fiscal 2021.
In the first quarter of fiscal 2022, the group saw a significant improvement in the EBITDA/tonne to around Rs 25,000 which has further boosted its liquidity profile. The improvement can primarily be attributed to higher realisations, aided by better product mix, impact of cost-efficiency measures undertaken by the company and positive inventory valuations on account of continuously rising input prices. Ability to maintain EBITDA/tonne of Rs 18,000-20,000 on a sustained basis is expected to substantially improve the business and financial risk profiles of the group and will remain a key rating monitorable.
Significant improvement in financial risk profile, supported by debt reduction
Aided by healthy operating performance, JSL has been able to substantially reduce consolidated external debt to Rs 1,824 crore as on June 30, 2021, from Rs. 3,488 crore as on March 31, 2019; JSHL too pared its consolidated debt to Rs 1,448 crore from Rs 2,367 crore, over the same period. CRISIL Ratings understands that the group reduced debt in such a way that bulk of the scheduled term debt obligations over the next two fiscals are already paid and it has only about Rs 239 crore scheduled payments to be made over this period. This provides the group sufficient cushion to absorb ongoing capex and underpins the management’s strong focus on debt reduction.
Consequently, the interest coverage ratio improved to 4.4 times in fiscal 2021, from around 2.6 times in fiscal 2019, at the group level.
Prudent working capital management
With improving scale, the group saw better bargaining power with suppliers and customers. Receivables for both entities have been below 30 days over the last three fiscals, with payables at 75-90 days. The group has taken several steps to minimise inventory, especially that of nickel (the costliest input material) through regular monitoring, to minimise any impact of price volatility. It also maintains a healthy order book to better manage pricing risk.
Weaknesses
Threat from imports
While the group is the largest player in India, it faces competition from imports mainly from Indonesia, which is a low-cost producer of SS as the country has nickel deposits (main input material for 300 series SS). Sharp rise in imports from Indonesia in fiscal 2020 put pressure on the margin and volumes of domestic players. The countervailing duty imposed on Indonesian imports by the Government of India in August 2020, was rescinded during the Union Budget for fiscal 2022. Even though such imports are largely limited to the 300 series (which has the highest nickel content, a resource not available in India), any significant rise in imports can adversely impact realisation and volumes for domestic players, and thus remains a key monitorable.
Susceptibility to risks relating to input cost, realisations, and cyclicality in the SS industry
Prices of key raw materials such as SS scrap and finished SS products are largely linked to nickel prices, which tend to be highly volatile. This led to unfavourable price cycles for the sector in the past. Moreover, as certain amount of nickel is always maintained as inventory, price fluctuations led to inventory gains or losses in the past, and thus, remain a key monitorable. The group has taken several steps to gain ability to pass on the price hike, including tie-ups with original equipment manufacturers in the automobile, lifts and other industrial segments with pass-through clauses in contracts, and by entering into volume-based tie-ups with its distributors where pricing is set on a periodic basis. However, the ability to pass on the full impact of price hike would also depend on the underlying demand scenario, and hence, will be a key monitorable.